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Hello there, it’s Ugu.
Have you ever been scrolling through Twitter or looking at the comments under a YouTube video and felt… weird? Like something was off? Maybe the comments were too generic. Maybe the replies didn’t quite match the video. Or maybe, just maybe, you felt like you were the only real human in the room.
If you have felt this, you aren’t crazy. You are stumbling upon the Dead Internet Theory.
For years, this was just a fringe conspiracy theory on message boards. But with the explosion of Generative AI, I’ve started to ask myself: Is the internet we love actually “dead,” replaced by bots talking to other bots?
What Exactly is the Dead Internet Theory?

Let’s cut through the noise. The theory suggests that the organic, human-driven internet died somewhere around 2016-2017. Since then, it claims, the majority of the content we consume—and the engagement we see—is artificially created by algorithms, bots, and AI agents.
It sounds like a sci-fi movie plot, right? But think about your own daily routine:
Algorithmic Feeds: You don’t see what your friends post; you see what the algorithm thinks will keep you addicted.Bot Comments: “Great video!” “Nice post!” “Click my bio!” — Does this look like human conversation to you?AI Content Farms: Entire websites are now written by ChatGPT to game Google’s SEO, with zero human oversight.
My Experience: The Echo Chamber of Machines

I tried an experiment the other day. I dove deep into a trending topic on X (formerly Twitter). I clicked on profiles that were arguing fiercely.
What I found shocked me. Many of these “people” posted 200 times a day, every single hour, with perfect grammar but zero personality. They were scripts.
I realized I wasn’t watching a debate; I was watching two pieces of code executing a loop. It’s scary because it distorts our reality. We think “everyone” is talking about a certain topic, but maybe it’s just a server farm in a basement somewhere simulating a crowd.
Why Does This Matter to Us?

If the Dead Internet Theory is even partially true, it changes everything about how we use the web.
Trust is Broken: If I can’t tell if a review is real or if a forum post is human, how can I trust any information?The Loss of Creativity: Machines recycle data. Humans create new things. If the internet is just AI training on other AI content, we enter a cycle of “digital inbreeding.” The content gets blander and weirder.Loneliness: The internet was supposed to connect us. Now, it often feels like walking through a mall filled with mannequins.
Is There Any Hope?
I don’t think the internet is dead dead. I think it’s just… zombified.
But here is the good news: Authenticity is becoming the new luxury. Because there is so much fake, automated noise, real human connection is more valuable than ever. When you find a real community, a real writer, or a real artist, you hold onto them tighter.
I’m committed to keeping my corner of the internet alive. No bots, no automated fluff. Just me, Ugu, talking to you.
What do you think? Have you ever suspected you were arguing with a bot, or do you think this theory is just paranoia?
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